Elena
Valtierra.

France and Spain (Sep 2023 - current day)

Marketing Growth Contractor

• Built complete Shopify stores from zero (Madu & Kaivau): end-to-end development including theme customization, product catalog configuration, payment integration, and checkout optimization
• Executed technical customizations for Aura-Wear and Machaflix: custom HTML/CSS/Javascript modifications, UX improvements, review app integration, and storefront performance enhancements
• Managed Meta Ads campaigns and performance marketing initiatives, tracking key KPIs (ROAS, CPA, CAC, CVR) for revenue optimization, currently working on Madu’s campagin.
• Built and executed social media strategies for engagement and sales (Instagram @neki.weki for Ringana), including content creation and community management
• Launched and monetized my YouTube channel for the Spanish market, created an e-commerce brand (KAIVAU): end-to-end content production and cross-platform distribution.

Paris, France (Sep 2021 -Sep 2023)

Sjsolutions: Digital & Project Manager

• Developed and delivered web projects in HTML, CSS, Javascript, PHP/JavaScript (Laravel, Bootstrap), UX/UI optimization and Figma mockups for ICADE Real Estate and Nuances Impression.
• Built end-to-end eCommerce sites, from concept to launch, such as SEMA WORLD and Un Bain Au Chocolat (catalog configuration, PDP, payments, tracking).
• Managed client and partner relationships: discovery, scoping, design validation, audits, and ongoing communications
• Cross-functional Leadership: Product/Tech/Marketing team coordination, project management, and agile methodologies.
• Led cross-platform social campaigns on META, LinkedIn and blogs.

Paris, France (Sep 2019 - Sep 2020)

Sodexo: Innovation Coordinator

• Administering and improving the collaboration in Sodexo’s Ideation & Innovation platform
• Collaborate in the project and web design of the new web more adapted to clients and users
• Evaluate and select Startups for VivaTech (Europe’s biggest startupand tech event)

Madrid, Spain (2019)

Mölnlycke Health Care: Marketing & Events Intern

Paris, France (2018)

Alstom: Marketing & Communication Intern